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Term glossary

E-commerce Glossary

31 key terms from e-commerce, dropshipping, and marketing. Every definition written from a practitioner's perspective, not a theorist's.

Dropshipping

9 terms
Dropshipping
Branded Dropshipping
Winning Product
Product Research
Supplier Vetting
Order Fulfillment
Fulfillment
Third-Party Logistics
3PL
White Label
Private Label

E-commerce

4 terms
Conversion Rate
Konwersja
Sales Funnel
Lejek Sprzedażowy
Landing Page
Online Store
Sklep Internetowy

Marketing & Advertising

11 terms
Return on Ad Spend
ROAS
Cost Per Acquisition
CPA
Cost Per Mille (Cost Per 1000 Impressions)
CPM
Click-Through Rate
CTR
Average Order Value
AOV
Meta Ads (Facebook & Instagram Ads)
Meta Ads
TikTok Ads
Meta Pixel / Tracking Pixel
Pixel
Lookalike Audience
Retargeting
Ad Creative Testing
Creative Testing

Finance & Metrics

6 terms
Customer Lifetime Value
LTV
Customer Acquisition Cost
CAC
Profit Margin
Marża
Cash Flow
Cashflow
National e-Invoice System (Poland)
KSeF
Electronic Invoice
Faktura Elektroniczna

AI & Automation

1 terms
AI-Generated User Generated Content
AI UGC

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