Meta Ads (Facebook & Instagram Ads)
pol. Meta Ads
Meta Ads is Meta's advertising platform (formerly Facebook), covering ads on Facebook, Instagram, Messenger, and Audience Network. It's the primary tool for scaling e-commerce stores thanks to precise targeting, lookalike audiences, and a powerful optimization algorithm. Meta Ads requires strong video creatives and deep understanding of Attribution Window data to properly evaluate campaign results.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Meta Ads (Facebook & Instagram Ads)" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
Related terms
ROAS (Return on Ad Spend) is the measure of revenue generated per advertising do...
CPA (Cost Per Acquisition) is the cost to acquire one customer or one conversion...
CPM (Cost Per Mille) is the cost for 1,000 ad impressions. The lower the CPM, th...
CTR (Click-Through Rate) is the ad click rate — the percentage of people who saw...
Lookalike audience is a Meta Ads targeting type where the platform's algorithm a...
Creative testing is a systematic process of testing different ad creatives (vide...
Pixel (Meta Pixel, formerly Facebook Pixel) is a JavaScript code snippet install...