Lookalike Audience
Lookalike audience is a Meta Ads targeting type where the platform's algorithm automatically finds new users similar to your existing customers or visitors. The better the quality of the source list (e.g., purchases from the last 30 days), the more accurate the lookalike. It's one of the most effective ways to scale e-commerce campaigns while maintaining acceptable CPA.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Lookalike Audience" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
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