Average Order Value
pol. AOV
AOV (Average Order Value) is the average value of an order in your store. The higher the AOV, the more you earn with the same CPA and traffic. Increasing AOV is one of the most powerful profit levers in e-commerce — achievable through product bundles, checkout upsells, order bumps, and minimum free shipping thresholds. Doubling AOV with a constant CPA means double the profit without additional ad spend.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Average Order Value" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
Related terms
LTV (Lifetime Value) is the total value of a customer over the duration of their...
CAC (Customer Acquisition Cost) is the total cost to acquire a new customer, inc...
ROAS (Return on Ad Spend) is the measure of revenue generated per advertising do...
Conversion Rate is the percentage of store visitors who make a purchase. Calcula...
A sales funnel is a model representing the customer journey from first brand con...