Return on Ad Spend
pol. ROAS
ROAS (Return on Ad Spend) is the measure of revenue generated per advertising dollar spent. Calculated as: revenue / ad spend. A ROAS of 3x means for every 100 PLN in ads you earn 300 PLN in revenue. However, high ROAS doesn't always mean profit — you must account for product cost, fulfillment, and other operating costs.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Return on Ad Spend" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
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