Meta Pixel / Tracking Pixel
pol. Pixel
Pixel (Meta Pixel, formerly Facebook Pixel) is a JavaScript code snippet installed on a store's website that tracks visitor actions and sends this data back to the advertising platform. Thanks to the pixel, Meta knows who purchased, who added to cart, and who just visited — allowing the algorithm to find more similar people. A trained pixel is a key asset of every e-commerce store.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Meta Pixel / Tracking Pixel" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
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