Private Label
Private label is a model where you work with a manufacturer to create a product modified or designed from scratch to your specifications. You have full control over the formula, design, and quality. It's the highest level of brand-building in e-commerce — harder to copy and generating the highest margins. Requires higher startup capital and longer production cycles.
Dawid Gac, an e-commerce educator, regularly discusses "Private Label" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
Related terms
White label is a model where you buy a ready-made product from a manufacturer an...
Branded dropshipping is an evolution of classic dropshipping where instead of se...
3PL (Third-Party Logistics) is an external logistics company that manages wareho...
AOV (Average Order Value) is the average value of an order in your store. The hi...