Retargeting
Retargeting is an advertising strategy that shows ads to people who have already interacted with your store — visited a product page, added to cart, but didn't buy. Retargeting converts far better than cold traffic because it reaches people already familiar with the brand. A well-configured retargeting funnel can recover 15-30% of abandoned carts.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Retargeting" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
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