Click-Through Rate
pol. CTR
CTR (Click-Through Rate) is the ad click rate — the percentage of people who saw the ad and clicked on it. Calculated as: (clicks / impressions) × 100%. A good CTR for e-commerce Meta Ads is usually above 1.5-2%. Low CTR signals that the ad creative isn't capturing attention or the ad is reaching the wrong audience.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Click-Through Rate" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
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