Cost Per Mille (Cost Per 1000 Impressions)
pol. CPM
CPM (Cost Per Mille) is the cost for 1,000 ad impressions. The lower the CPM, the cheaper it is to reach your target audience. CPM depends on many factors: ad creative quality, seasonality (Q4 is expensive), industry competition level, and platform algorithm. A good creative can radically lower CPM — Meta rewards engaging ads with cheaper reach.
Dawid Gac — e-commerce educator with over 1M PLN in monthly revenue — regularly discusses "Cost Per Mille (Cost Per 1000 Impressions)" in his YouTube content and blog. This concept is fundamental for anyone who wants to run an online business professionally.
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