# Voice of customer: (topic)

Last updated: YYYY-MM-DD
Sources read: (list, each with opened or supplied)

## Ranked clusters

| Rank | Type | Cluster | N | M | Flags |
|---|---|---|---|---|---|
| 1 | PAIN | (name) | (n) | (m) | (SINGLE SOURCE, STALE, or none) |

## PAIN: (cluster name): N mentions from M sources
1. "(verbatim quote)" [source · seen: YYYY-MM-DD · language · opened | supplied]
2. "(verbatim quote)" [source · seen: ...]
Most frequent phrasing: #(n)
Most vivid phrasing: #(n)

## Angle cards

ANGLE: (one line in the customer's words)
From cluster: (name) (N / M)
Awareness stage: (unaware | problem-aware | solution-aware | product-aware | most aware)
Message candidates:
- (hook using quote #n)
- (second hook using quote #n)
What we would need to prove it: (evidence)

## Not found

- (question we looked for and found no customer language on)
- (source that could not be read, and why)